Probably the most powerful form of Point Of Purchase Display. Digital signage is a fragmented industry, with hundreds of vendors competing to sell you their solution. If you’ve seen some of the marketing or been to a tradeshow, you might notice that all the messaging feels. That’s because, at a high level, the components of any digital signage solution are similar. It’s only when you understand the details of what technologies are being utilised that you can truly start to tell the difference from one vendor to the next.